Your role on this call is not to sound like a developer. It is to explain that you are the person who connects marketing, websites, CRMs, automations, and follow-up into one working system.
"I help businesses turn their website into a working lead system, not just an online brochure. For Anthony, that means the site, landing pages, RealScout home search, Follow Up Boss lead capture, blog/content workflow, and automation pieces all connect together. My value is that when marketing sends traffic somewhere, I make sure the page is clear, the lead gets captured, the CRM gets the right data, and the business knows what to do next."
The meeting is about the current state of Anthony's Google campaigns and next steps to refine what is already set up. Treat your role as the person who understands the website, integration path, and where campaign traffic should convert.
"I can give context on how Anthony's site is wired: the main site, the zero-down landing page, the Google Ads tag, RealScout search, Follow Up Boss lead capture, and the automation pieces. My focus is making sure traffic has a clean path into the CRM and can be measured."
Say this in plain English. You are not only making pages look good. You are building the technical layer that makes marketing measurable and follow-up reliable.
You help marketing teams launch offers, landing pages, tracking, lead capture, and CRM handoff without the work getting stuck between designers, ad managers, and software tools.
You make sure a click becomes a contact, a contact becomes a CRM record, and the business has a clean next step instead of a lost form submission.
You can build the first version, wire up the integrations, monitor what breaks, and keep improving the system as campaigns change.
Keep this as a concrete example. The goal is to show that you can support a marketing director because you already understand lead generation, CRMs, and real estate workflows.
This is the technical picture to keep in your head during the Google campaign conversation.
These are the clean service buckets to mention if she asks what you can help with beyond Anthony.
If the call gets technical, use this flow. It keeps the conversation focused on business results.
Use whichever line fits the moment. These are written to sound natural and not over-technical.
"My main role is helping the marketing side connect to the actual business systems. So if you are driving traffic through ads, social, email, or referrals, I make sure the website captures that lead cleanly and sends it where the team can follow up."
"For Anthony, I worked on the AVJ Real Estate site and the integration plan around RealScout, Follow Up Boss, campaign landing pages, blog content, and lead intake. The goal is one branded place where marketing traffic can convert and then move straight into his follow-up process."
"The Google Ads global tag is on the main site and zero-down page. The next thing I would verify is the actual conversion action: when a form successfully submits, Google should get a conversion event, not just a page view. If that event is missing, I can add it once we know the conversion ID and label from Google Ads."
"A lot of businesses have traffic, a website, a CRM, and follow-up tools, but they are not connected well. That is where leads leak. I help close that gap so marketing spend has a cleaner path to revenue."
"I can help service businesses, real estate agents, local businesses, and small teams that need a better website plus the integrations behind it: CRM, forms, landing pages, chat, automation, reporting, and ongoing maintenance."
"It depends on the build and integrations. A simple website and maintenance plan is one level, landing pages plus CRM integration is another, and AI/automation/reporting is more custom. I usually scope it after seeing the current tools and the campaign goal."
These make you sound strategic and help you find real opportunities without hard-selling.
These points keep the call clean and protect you from overcommitting before you see the tools.
Say you can usually connect tools when they have APIs, webhooks, embeds, or export options, but you need to inspect the actual account and permissions first.
You can improve the conversion path and tracking. The marketing director still owns strategy, audience, budget, and campaign performance.
Lead with website, CRM, and follow-up. Bring up AI chat, lead scoring, and automation when the business problem clearly needs it.
Use this after the meeting if she wants your info or wants to refer you to other clients.